Hybrid designed educational materials (distributed to every sophomore classroom in California) to launch a public awareness campaign on distracted teenage driving. For all elements, we had to find a voice that didn’t sound like adults trying to talk to kids, or even worse, adults trying to talk like kids. Each piece in the campaign ends with a question, letting the audience arrive at their own answer. Campaign elements include a series of classroom posters; an accident probability wheel; t-shirts; documentaries that focus on the impact left when a teen dies in a car accident; and viral videos that humorously demonstrate the dangers of seemingly innocuous items.