The designer toy, Scapegoats, is a visual representation of a problem ingrained in our society, which slowly poisons our views of each other. the toys promote social awareness by representing the issue in a lighthearted way, thus illustrating that anyone can be trapped by a stereotyped role. Anyone can be blamed. Scapegoat Billy uses his semi-transparent belly to trap the Blamees. Once the Blamees are trapped, Billy transforms his appearance to subjugate and ultimately blame his victims.