2007 winners and honorable mentions
1st: “The 1% User’s manual†– MendeDesign
2nd: “Dots†– McCann-Erickson, Sao Paulo
3rd: “Everything is OK†– MINE
The communicative objective of this piece is to make people think. Its secondary purpose is to direct viewers to the web site, which sustains the project. Everything is OK can be seen as either an affirmative phrase or a condemning indictment of mediocrity. This agitprop campaign explores the tension between these conflicting interpretations by recontextualizing this innocuous phrase within a familiar and antithetic medium (the yellow caution tape). Everything is OK is a public design experiment that creates additional layers of meaning once it is deployed: it becomes an interactive caption that modifies spaces, events, objects and traffic.
Honorable mention: “Wrapped in Love†– Joey’s Corner
Honorable mention: “This is not grass†– Project M
During the Summer of 2006, a small group of Project M designers drove from the rural coast of Maine to the urban center of East Baltimore with one goal… to make a positive and significant impact on a blighted community. The social and political machines had been in motion long before they stepped into town and the scale of the problems were staggering. One of the symbols of this hope was a new field of grass. What once was a haven for drug dealers and vandals, was now the pride and joy of a community. This green space transformed vacant lots and back alleys into a living part of the neighborhood and lifted the spirit of the community. Most people take things like yards, parks, and gardens for granted, but the social and psychological impact of green space is very real. With your help, the designers of Project M 2006 hope to fund the creation of another green space in East Baltimore. This is not grass, this is hope.
Honorable mention: “72Hours.org†web-site – words pictures ideas
Honorable mention: “Project New Orleans†– PricewaterhouseCoopers
Honorable mention: “29k/30 Poster Series†– PricewaterhouseCoopers
In 2006, the 29,000 partners and staff of PricewaterhouseCoopers dedicated the 30 days of June to volunteerism through an effort we titled 29k/30. These posters were distributed throughout our 68 U.S. offices as part of the firm-wide campaign that encouraged and inspired our people to share, collaborate, and create lasting, positive change in their communities.
