1st & Best in Show: “Impact Teen Drivers Campaign” – Hybrid Design

Hybrid designed educational materials (distributed to every sophomore classroom in California) to launch a public awareness campaign on distracted teenage driving. For all elements, we had to find a voice that didn’t sound like adults trying to talk to kids, or even worse, adults trying to talk like kids. Each piece in the campaign ends with a question, letting the audience arrive at their own answer. Campaign elements include a series of classroom posters; an accident probability wheel; t-shirts; documentaries that focus on the impact left when a teen dies in a car accident; and viral videos that humorously demonstrate the dangers of seemingly innocuous items. www.hybrid-design.com

2nd (tie): “Project Well Done” – BRUTE LABS

Well Done is an ongoing effort to implement clean water projects in deprived communities throughout the developing world while raising awareness on global water issues at large. The effort particularly focuses on utilizing design, media, data visualization, and viral marketing as creative mediums to reach a wide-scale audience concerning the global water crisis. To find out more, visit www.welldone.org.

2nd (tie): “Hope Transfusion” – Rosa Loves

Hope Transfusion Rosa Loves is a non-profit t-shirt company that produces garments with sales supporting real people in need. Proceeds from the sale of this shirt pays for a life-saving heart surgery for a young Iraqi boy. His condition was brought on by the continuous fighting in the Iraq region. The story of who the shirt sales benefit is printed inside each garment.

3rd (tie): “Women’s Community Clinic Brand Identity” – Barretto-Co.

Since designing the new brand identity and website, Steve Barretto and Michael Duskus have continued to support the work of the Women’s Community Clinic. Their projects have included redesigning the Clinic’s famous “uterus” hoodies, developing a specific identity system for the Clinic’s “Put Us In Our Place” capital campaign, and designing a new brochure. Read more about Steve and Michael here.

3rd (tie): “Quake Quiz” – I Shot Him Because I Loved Him Damn Him

Set in home, work, outdoor and commuting environments, this Flash driven website engages and educates the user in a way that takes the fear and anxiety out of earth quake preparedness. QuakeQuiz.org is a graphically engaging quiz that provides valuable tips on what to do the moment you realize an earthquake is in progress and in the moments that follow.